The retailer held the first interregional franchisee conference – Russia today Posting in CHAT: Russia Entrepreneurs from all over Russia, including from the Volga region, took part in the first offline conference “Pyaterochka” for franchisees - partners who opened their store under the brand of the retail chain. At the meeting, the partners discussed plans for franchising development, current issues of interaction between the retail chain and franchisees, as well as the financial model and work with personnel. In turn, the leaders of the direction shared support tools with entrepreneurs. The retail chain also awarded 15 partners and 3 stores that showed the best results in terms of turnover, customer satisfaction and other indicators. “Previously, we met with partners in small numbers, held webinars and online events, but this was the first time a large-scale conference was held; we took a big step in developing communication with partners, a lot of interactive questions, and franchise cases. stores This will help us better understand in which direction we need to develop and become even more efficient,” said Mikhail Koltsov, director of the franchising department at Pyaterochka. Now the franchise network includes 359 stores in 35 regions of Russia. The retailer is actively attracting new partners: in 2023, 27 entrepreneurs signed contracts with the chain for the first time, and since the beginning of 2024, another 17. According to RBC, the Pyaterochka franchise is one of the most dynamic in the world. market in terms of speed of attracting partners. Pyaterochka also improves the quality of interaction with existing partners. 60% of partners manage more than one store, 12% - more than ten points. So that entrepreneurs can focus on developing their own mini-chains and increasing profits, the retailer automates the processes of opening and managing stores and offers financial support. “Both the parent company and the partners themselves are interested in increasing the turnover and profit of the stores. The conference helped to discuss specific steps for this and convey our proposals,” commented one of the largest franchisees of the network, Dmitry Kravchenko. 37 stores in 7 regions. Source link Source link
