In February, in an interview with Vedomosti, Vladimir Salakhutdinov, director of strategy and business development for X5 Group, said that there are more than 1,500 Chizhik chain stores in Russia. He noted that X5 is actively developing its own brands in all formats. “For example, the share of private labels in Perekrestok sales in January 2024 is about 23%. It continues to grow. For Perekrestok this is a particularly important point, because private label is a distinctive feature that sets us apart from other stores. very high brand recognition, some of them acquire proprietary properties. For example, “Green Line” is products for a healthy diet, produced accordingly. And this is one of the leaders of perception. Therefore, we will develop them and seriously promote them,” Salakhutdinov said.
“Chizhik” became the leader in private label sales in Russia after “Vkusville” – Russia today
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