“Chizhik” became the leader in private label sales in Russia after “Vkusville” – Russia today Posting in CHAT: Russia In February, in an interview with Vedomosti, Vladimir Salakhutdinov, director of strategy and business development for X5 Group, said that there are more than 1,500 Chizhik chain stores in Russia. He noted that X5 is actively developing its own brands in all formats. “For example, the share of private labels in Perekrestok sales in January 2024 is about 23%. It continues to grow. For Perekrestok this is a particularly important point, because private label is a distinctive feature that sets us apart from other stores. very high brand recognition, some of them acquire proprietary properties. For example, “Green Line” is products for a healthy diet, produced accordingly. And this is one of the leaders of perception. Therefore, we will develop them and seriously promote them,” Salakhutdinov said. Source link Source link
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St. Petersburg residents decorated Chizhik with Pyzhik • Russia today Posting in CHAT: Russia News | 31 12 2023, 17:22 | Photo by SeverPost: Fontanka.ru / Vyacheslav Chizhik In St. Petersburg, the monument to Chizhik Pyzhik on the Fontanka was decorated for the New Year. The townspeople prepared mittens and colored lanterns for the bird. As Vyacheslav Chizhik, founder of the Chizhik-Pyzhik business house and owner of the trademark of the same name, announced on December 31, he and his friends have been decorating the sculpture for the third year in a row. "They clean it every time, but it's not a big deal," he says. According to him, they also try to decorate the famous St. Petersburg Chizhiko for other holidays, writes Fontanka. Vyacheslav Chizhik registered a trademark several years ago and produces souvenir products corresponding to his surname and the symbol of St. Petersburg. Let us remind you that the residents of Kilp-Yavr complain about Chinese tourists. Read also: Motorcycle Santa Claus will come to the Pechenga region To be the first to know about the main news and the most important events of the day, subscribe to our Telegram channel. Source link Source link