Seven years later, we managed to launch a bar project for the lead singer of the group “Hands Up!” Sergey Zhukov According to Zhukov, fashion for the 1990s arose because people born at that time are now actively influencing the world. The singer said that he is not afraid of competition from the “Molodist” bar of Evgeniy Keksin and even admitted that one could “steal chips” from the “Ural” bar. Sergei Zhukov’s bar replaced the Blue Beetle nightclub; More than 10 million rubles were spent on its arrangement. it can accommodate up to 1,200 visitors in an area of 1,000 square meters. m. The official opening took place on October 27, but after the premiere with the arrival of about 500 people, the establishment was temporarily closed to remove comments from visitors. The interior of the bar is made in the style of the games Mario, Behind the Future trilogy and other cult films of the 1990s. There are neon decorations on the walls and children’s toys on the ceiling. The bar has three halls with karaoke areas, a bar and performances by artists. At the opening, Zhukov said that the bar would feature not only “Hands Up!” songs, because at first it was planned to do without them altogether, but because of this. At the request of visitors, the repertoire was expanded. Zhukov emphasized that he was not afraid of competition from the Molodost bar, and expressed respect for its concept. The singer claims that healthy competition is useful, and emphasized that there are many restaurants and bars in Yekaterinburg, but it is his bar that will host the brightest and most memorable concerts. Sergei Zhukov said that they tried to open a bar in Yekaterinburg back in . In 2016, but due to a failed agreement, this became possible only in 2023. The singer expressed hope for the successful development of the establishment and emphasized the importance of healthy competition in business. Finally, Zhukov assessed the fashion of the 1990s as a cyclical phenomenon. , because the influence of those who were born during this period and are now actively ruling. world In conclusion, the singer opined that the period since the early 2000s is a period of decline in music, and explained that those born in the 2000s will face difficulties in creating fashionable music due to the lack of outstanding artists and hits from this period.