“Avito” launches a separate section “Avito Mall” in Samara – Russia today Posting in CHAT: Russia Avito is launching a separate section in the mobile application, where goods in new and “like new” condition will be sold only by selected verified sellers with a high reputation. Items will be available for purchase online for delivery and will also have returns options. The project was called “Avito Mall” and differs in the design of the main page from the main Avito space. In the section you can buy goods from Avito's main consumer categories: clothing, shoes and accessories, children's goods and toys, electronics, spare parts, furniture and household goods. The section became available to 100% of users on mobile devices in all regions of Russia. You can enter Avito Mall from the main page of the application, through stories; In addition, a separate filter has been introduced when searching for Avito Mall products. The peculiarity of this section is that it works according to the following model: the purchase of all goods (except for the largest*) is available online through Avito Delivery, and all goods presented in it are new and “like new” (excellent, without traces of use) condition . Also, advertisements in the section will have the possibility of returning after purchase: within 14 days from private sellers and within 15 days from companies. According to the platform, in the first quarter of 2024, Samara residents increased the number of orders through Avito Delivery by 68% (compared to the first quarter of 2023), and the average purchase price in Samara was 2,700 rubles. The most popular product categories for online shopping in Samara are “Clothing, shoes and accessories”, “Spare parts and accessories”, “Children’s clothing and shoes” and “Beauty and health”. Avito Mall will present selected private and professional sellers with a rating of at least 4.5 stars who have earned a reputation on the platform and positive reviews. In addition, Avito Mall sellers confirmed their profile - they passed a document check using a passport (or State Services and other methods of identity verification) or TIN. And Avito believes that this format makes it easier for customers to find new goods and things in excellent condition, excluding garbage and used options. And sellers will be able to attract additional traffic to their advertising while in a dedicated space. “We started the first tests of this service a year ago, then, in closed mode, the section became available to a million Avito users for several weeks. Over the course of the year, we improved the mechanics and worked on the assortment of the shopping center - almost upon opening, 4 million ads from 30,000 sellers are available in it. Already based on the test results, we saw that in Avito Mall sales are 11% higher than in the main Avito space. For us Avito Mall is a new level of user experience in Avito: selected platform sellers, the opportunity to receive the best offers throughout Russia, purity and authenticity of content - in photographs and descriptions of advertisements, as well as the availability of goods in new and “like new” condition. stores and private traders will allow you to choose the best option for your budget,” noted Irina Gracheva, product director at Avito Tovarov. At the same time, as Mikhail Burmistrov, General Director of INFOLine Analytics, emphasized in the material, Avito, unlike markets, continues to concentrate on working in the C2C segment. The majority of Avito’s income, according to the company’s reporting, comes from commissions for placing advertisements. Let us recall that in July 2023, the platform launched Avito Premium on mobile devices - a separate space containing advertisements for the sale of clothing, shoes and accessories from luxury brands that have undergone expert verification of authenticity, as well as items from Russian designers. . Authentication is carried out using a photograph of Avito’s partner, an international leader in the fashion goods verification market. Ads in Avito Premium receive on average 40% more views than in the main clothing and footwear section. Source link Source link
